台灣觀光英語寫作

English Writing for Taiwan Tourism Promotion

 

Instructor: 楊孝慈, James Hsiao-tzu Yang, 05-534-2601 ex. 3127, yanght@yuntech.edu.tw

Course Meetings: Wednesdays, 3:10-6pm (3 credits), Room  DH106

Office Hours: Thursdays, 1-3pm, or by appointment, Room DS125

Course Description

This course aims to prepare students to engage in professions promoting the tourism of Taiwan.  To this end, we will study materials concerning Taiwan’s traditional festivals, cultural customs, scenic attractions, and local snacks.  We will also discuss various events and activities organized for Taiwan tourism development.  In addition, our discussion will also address issues on sustainable tourism development and management.  With the knowledge of Taiwan tourism resources gained from the above class learning activities, students will learn to report and write in English to introduce Taiwan’s landscape, culture, and food to foreigners.  Eventually, the course not only equips students with appropriate presentation and writing skills to help make Taiwan an English-friendly tourism environment, but it also expects students to cherish Taiwan’s tourism resources, develop new tourism assets, and promote Taiwan’s international tourism interaction and collaboration with foreign friends.

 

No textbook is required, but the following books will be used for class discussion:

許世璋&高思明譯 (2006) <解說我們的襲產> Freeman Tilden 臺北市:五南

蕭新浴編著 (2006) <領隊導論> 臺北縣: 新文京開發

蕭新浴編著 (2006) <導遊概論> 臺北縣: 新文京開發

劉仁民等編著 (2007) <觀光資源概論> 臺北市:鼎茂

Live ABC編著 (2003) <觀光旅遊> 臺北市:動英語教學

Greene, Brian. (2007). <懂得搭配詞,英文就漂亮─旅遊篇> 臺北市:貝塔出版公司

 

Schedule

Week

Date

Topic

1

2/27

Introduction: syllabus

Campus web course system

Traditional ways of teaching English for tourism

Pedagogy of English for tourism: A new trend

Intercultural interaction activity

2

3/5

Use of English in the airport, customs, and hotels
Career development options:
1. Tourism-related graduate schools: Domestic and overseas campus introduction
2. Professional and technical junior examinations for tour guides and tour managers

3

3/12

Translation tools: machine translation (MT) & translation memory (TM)
Holidays and Festivals in Taiwan
Video:
用心看台灣: 台灣最美的鄉鎮--南投縣仁愛鄉

4

3/19

Part I: How to use English to describe Taiwan?
<e代府城>--台南市政府期刊
Video:用心看台灣:百年小鎮--南投縣竹山鎮

5

3/26

Part II: How to use English to describe Taiwan?
Taiwan Review--Journal of Taiwan's Government Information Office
Video:
在台灣的故事:尋找台灣的萬里長城

6

4/2

Talk by an editor of Taiwan Review

7

4/9

English for tourism purposes
Video:
在台灣的故事:新桃花源村

8

4/16

Video:台灣當代影像:噤聲三角

Video:台灣作家身影:台灣新文學之父--賴和

9

4/23

Midterm project: PowerPoint Presentation of a Taiwanese place, event, institute, or person
Midterm project sharing and discussion 

10

4/30

Talk by the manager of 中華民俗村 (China Folk-Custom Village)

解說我們的襲產

11

5/7

no class but a trip on 5/10 to中華民俗村--雙語環境建置參觀

12

5/14

中華民俗村雙語環境建置workshop I

13

5/21

中華民俗村雙語環境建置workshop II

14

5/28

Final project

 

Course requirements

Item

Percentage (110 total)

In-class practices

30%

Midterm project

30%

Final project

30%

Class participation

10%

Extra assignment

10%

 

Extra Assignment 10%

This extra assignment will earn you additional points up to 10.