Syllabus

E-Commerce

INSTRUCTOR: Dr. Chingpu Chiao

Course No.: 5571

E-Mail: chiaocp@yuntech.edu.tw

Lecture: DH106

Office Hours: Monday through Friday

Course Description:

This course is designed to familiarize students with various perspectives regarding e-commerce. It is intended to give students important knowledge about E-commerce including its meaning, application and current trends. In addition, students will learn how to build a commercial website with different approaches. In fact, students will be asked to run the websites as if it were a functional commercial one. In other words, the instructor will approach the topic through theoretical and practical ways. At the end of the course, students should be able to build and manage a commercial website with adequate knowledge of the commercial, marketing, security, legal and infrastructure issues involved. To achieve the stated goals above, the instructor therefore divides this course into the following five sections.

1. General E-commerce Knowledge and Business Plan

2. Web design: Strategy and planning

3. Web site implementation

Hardware

Software

4. E-Marketing

5. General E-Finance topics

Requirements:

Participation (15%)

Students are expected to come to class well-prepared to participate in a discussion of all the required readings for that class. Each student is expected to be able to summarize the main ideas of the assigned readings and to discuss the readings from various perspectives. The instructor will also pop questions to students who are supposed to be able to make sensible answers.

Business Plan (20%)

A sound business plan lays the foundation for a successful e-business. Without business-planning knowledge, one just can not create a solid business model. The focus of E-Commerce is about business instead of technology; therefore, developing business ideas suitable for on-line operation is the first and crucial step for any successful e-business. Hence, students will be expected to develop a feasible business plan with an effective structure and format.

Website Plan: (15%)

This website plan acts as the supporting tool for the business plan. This written exam will test students¡¦ understanding of basic E-commerce concepts.

Group Website project: (30%)

At the end of the semester, students should be able to building a running website simulating a real commercial site providing competitive products or services.

Group presentation: (20%)

Team working plays a critical part to the success of modern professionals. In order to give students enough experiences of working with others, many tasks in the classes will be performed in a group fashion. Performance will be evaluated based on the final results and the team working quality of every group.

Course Schedule:

Week No.	Description
Week 1	1. Course Outline 2. Introduction to general E-commerce knowledge
Week 2	1. On-line Business opportunities 2. On-line Business Model and E-Commerce Case Study
Week 3	1. The three-flow model of E-Commerce 2. On-line business planning process
Week 4	1. E-Commerce Solutions: Goals and Resources 2. Web design strategy: The overview
Week 5	1. First presentation: Business Plan 2. Website Evaluation
Week 6	1. Web 2.0 Principles 2. Web design Strategy: Stage 1
Week 7	1. Web design Strategy: Stage 2
Week 8	1. Web design Strategy: Stage 3 & 4
Week 9	1. Website Building 1 Dreamweaver Basic
Week 10	1. Website strategy plan 2. Presentation
Week 11	Website Building 2
Week 12	Website Building 3
Week 13	Website Building 4
Week 14	Website Presentation
Week 15	On-line Marketing 1
Week 16	On-line Marketing 2
Week 17	General E-Finance topics
Week 18	General E-Finance topics

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