National Yunlin University of Science and Technology

Graduate Institute of Business Administration

 

Electronic Business
Syllabus

 

Instructor：

Chuang, Huan-Ming(莊煥銘; Office：MB413; Phone：5325；
E-mail：chuanghm@yuntech.edu.tw)

Office Hours：Friday morning (1000~1100 in main library) or appointed by e-mail

Objectives：

To learn basic concepts, models, technologies, support services, strategies and implementations of electronic commerce.

Text Book：

Electronic Commerce: A Managerial and Social Networks Perspective (Turban, King, Lee, Liang, and Turban, Pearson International Edition, 2012)

Reference：

E-Commerce 2011: Business, Technology, Society. (Kenneth C. Laudon and Carol Guericio Traver, Pearson International Edition, 2011)

Grading：

Mid-term and Final Examinations(75%)，Presentation (15%)，Other Performance (10%)

 

Schedule：

Date

Topic

Date

Topic

9/20

Class Introduction

11/22

【Part IV. EC Support Services】Ch8

9/27

【Part I: Introduction to E-Commerce and E-Marketplaces】Ch1

11/29

Ch9

10/4

Ch2

12/6

Ch10

10/11

【Part II. EC Applications】
Ch3

12/13

Ch11

10/18

Ch4

12/20

【Part V. E-Commerce Strategy and Implementation】Ch12

10/25

Ch5

12/27

Ch13

11/1

【Part III. Emerging EC Platforms】Ch6

1/3

Ch14

11/8

Ch7

1/10

EC Case Studies

11/15

Mid-Term Examination

1/17

Final Examination