國立雲林科技大學 -- YunTech | 教學大綱、計畫及核心能力 Syllabus & Teaching Plan | 100學年度第1學期

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教務資訊系統教學大綱、計畫及核心能力

中文 | English

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教學大綱暨計畫 Syllabus & Teaching Plan

課程名稱

Course Name

電子商務
Electronic Business

系所課號

Curriculum No.

Fin4007

學年期 / 課號

Semester / Serial No

100 - 1 / 3517

修別

Required/Elective

選修

授課方式

Course Type

課堂教學+小組討論

開課班級

Class

四財金專班四

講授-實習-學分

Credits

3-0-3

上課時間教室

Schedule/Classroom

5-BCD/MB200

授課教師(教師所屬系所)

Instructor(Department)

王琪蕙(財金系)

人數上限

Max

教師聯絡資訊E-mail及分機(可洽詢教師所屬系所)

Instructor’s E-mail and Ext.(contact the department)

g9424704@yuntech.edu.tw / 5402

備註

Instructor

英語授課課堂教學+小組討論

課程簡介

Course Introduction

教學目標

Teaching Objectives

Electronic commerce (EC) describes the manner in which transactions take placeover networks, mostly the Internet. EC is not just about buying and selling; it is also aboutelectronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more.Electronic commerce has an impact on a significant portion of the world, including developing countries, affecting businesses, professions, and of coure, people. Electronic commerce can be approached from two major view points: technological and managerial. We focus on the second approach. We will discuss many topic in the class, including, real-world orientation, solid theoretical background, most current cutting-edge topics, global perspective, etc.

評量方式

Evaluation methods

Class Attendance 10%
Assignment/Quiz 20%
Team Assignments and Projects 20%
Mid-Term 20%
Final 30%

課業輔導時間

Office hours

by appointment

教材網站資訊

Teaching Materials

教材不適合上網的理由：intellectual property rights

教學計畫附件

Attachment File

教材及參考書目

教學計畫及進度

核心能力關聯

※請遵守智慧財產權觀念。不得非法影印教科書。

序號	教材類別	編訂方式	書名/ISBN	作者	出版者	出版年	索書號或登錄號	備註
1	教科書	非自編	Introduction to Electronic Commerce ISBN:0138010145	Efraim Turban. David King. Judy Lang	PEARSON	2011

※請遵守智慧財產權觀念。不得非法影印教科書。

週次	教學內容與作業進度	教學方式
第1週	Ch1 Overview of Electronic Commerce	面授
第2週	Ch1 Overview of Electronic Commerce & Ch2 E-Marketplaces	面授
第3週	Ch2 E-Marketplaces& Ch3 Retailing in Electronic Commerce	面授
第4週	Ch3 Retailing in Electronic Commerce: Products and Services	面授
第5週	Ch4 Online Consumer Behavior, Market Research, and Advertisement	面授
第6週	Ch4 Online Consumer Behavior, Market Research, and Advertisement & Ch5 B2B E-Commerc	面授
第7週	Ch5 B2B E-Commerc & Ch6 Innovative EC Systems:	面授
第8週	Ch6 Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce	面授
第9週	Mid-Term Exam	面授
第10週	Ch7 The Web 2.0 Environment and Social Networks	面授
第11週	Ch7 The Web 2.0 Environment and Social Networks & Ch8 Mobile Computing and Commerce	面授
第12週	Ch8 Mobile Computing and Commerce	面授
第13週	Ch9 E-Commerce Security and Fraud Protection	面授
第14週	Ch10 Electronic Commerce Payment Systems	面授
第15週	Ch10 Electronic Commerce Payment Systems & Ch11 EC Strategy and Implementation	面授
第16週	Ch11 EC Strategy and Implementation: Justification, globalization, SMEs, and Regulatory and Ethical	面授
第17週	Ch12 Launching a Successful Online Business and EC Projects	面授
第18週	Final Test	面授

※請遵守智慧財產權觀念。不得非法影印教科書。

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