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教務資訊系統 教學大綱、計畫及核心能力
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教學大綱暨計畫 Syllabus & Teaching Plan
課程名稱
Course Name
行銷管理
Marketing Management
系所課號
Curriculum No.
BA6001
學年期 / 課號
Semester / Serial No
101  - 1  / 3021
修別
Required/Elective
選修
授課方式
Course Type
課堂教學+小組討論
開課班級
Class
企管碩企管組一
講授-實習-學分
Credits
3-0-3
上課時間教室
Schedule/Classroom
4-BCD/MA114
授課教師(教師所屬系所)
Instructor(Department)
趙琪(企管系)
人數上限
Max
教師聯絡資訊E-mail及分機(可洽詢教師所屬系所)
Instructor’s E-mail and Ext.(contact the department)
jawc@yuntech.edu.tw / 5231
備註
Instructor
課堂教學+小組討論
課程簡介
Course Introduction
教學目標
Teaching Objectives














































































































































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1. Build market concept based on global and information economics;
2. Analyze marketing environment and market characteristics;
3. Develop and integrate marketing mix strategies;
4. Manage marketing actions and link other functions in a firm;
5. Focus on some special marketing issues;
6. Reinforce marketing practical skill by case study;
7. Review important marketing literature and communicate the academic knowledge;
8. Explore interesting idea and learn to develop a research framework in this discipline.
評量方式
Evaluation methods














































































































































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1. Team Working 65%
2. Instructor Final Evaluation 15%
3. Final Term Exam 20%
課業輔導時間
Office hours
Wed 13:00-14:00 or By Appointment
教材網站資訊
Teaching Materials
教材不適合上網的理由：著作權考量, 不適合上網
教學計畫附件
Attachment File
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