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 教學大綱暨計畫 Syllabus & Teaching Plan
課程名稱
Course Name
設計行銷專論
Special Topics on Design Marketing
系所課號
Curriculum No.
DCD6009
學年期  / 課號
Semester / Serial No
102  - 2  / 5412 修別
Required/Elective
選修 授課方式
Course Type
課堂教學
系所年級
Class
創設碩一   講授-實習-學分
Credits
3-0-3 上課時間教室
Schedule/Classroom
5-BCD/DC206  
授課教師
Instructor
陳啟雄(創設系)   人數上限
Max
 
備註
Remarks
英語授課
課程簡介
Course Introduction
 
教學目標
Teaching Objectives
This course content is composed of the recognition of marketing research, studies on questionnaire design, analytical methods for sampling and data, evaluation of marketing research, and planning of design and marketing strategy. The objective is to help the graduate student to recognize the importance of designing application in marketing research through material reading. In accordance with individual student learning background and his or her environment factors, the course was designed to zoom on surveillance on marketing method of specific products. Our expectation of takers of this course is to improve their capability of doing marketing research and analyses as well as expressing themselves adequately. Another emphasis of the course happens to be the relation between marketing in the market place and product design, which ought to enhance the feasibility of design marketing.  
評量方式
Evaluation methods
書面成果報告 30 %
成果發表展現 30 %
出缺席與平時討論 40 %
 
課業輔導時間
Office hours
每週五下午13:10-17:00  
教材網站資訊
Teaching Materials Website
教材不適合上網的理由:鼓勵學生到課,尊重智慧財產權  
教學計劃暨大綱說明網頁
Teaching Plan Link
 
※請遵守智慧財產權觀念。不得非法影印教科書。 
序號教材
類別
編訂
方式
書名/ISBN作者出版者出版年索書號或登錄號備註
1 講義 自編 Design Marketing 陳啟雄2000  
2 參考書 非自編 行銷管理
ISBN:0073016349
Michael J. Etzel, Bruce J. Walker, William J. Stanton著,榮泰生編譯普林斯頓國際有限公司出版2006  
3 參考書 非自編 Marketing Research Donald S. Tull, Del I. HawkinsMacmillan Publishing Company, New York, U. S. A.1993  
4 參考書 非自編 市場調查實務手冊 後藤秀夫著,許時嘉譯小知堂文化2001  
諮詢單位: 教務處註冊組分機:2213~2216 | 課教組分機:2223~2226
系統設計: 資訊中心‧系統組分機:2662