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教學大綱暨計畫 Syllabus & Teaching Plan
課程名稱
Course Name
行銷管理
Marketing Management
系所課號
Curriculum No.
BA6001
學年期 / 課號
Semester / Serial No
107  - 1  / 3083
修別
Required/Elective
選修
授課方式
Course Type
課堂教學+小組討論
開課班級
Class
企管境外碩士在職專班一
講授-實習-學分
Credits
3-0-3
上課時間教室
Schedule/Classroom
6-BCD/
授課教師(教師所屬系所)
Instructor(Department)
陳振燧(企管系),賴其勛(企管系)
人數上限
Max
教師聯絡資訊E-mail及分機(可洽詢教師所屬系所)
Instructor’s E-mail and Ext.(contact the department)
chencs@yuntech.edu.tw / 5232,laics@yuntech.edu.tw / 5217
備註
Instructor
1070815停開
課程簡介
Course Introduction
Marketing has been recognized as the core function of a business operation. Due to the improvements in technology and changing demographics, new markets are opening up throughout the world. Competition for these new markets has become fierce due to increases in both the number and size of domestic and international companies that want to sell to these markets. The purpose of this course is to provide students with an opportunity to learn about business from a marketing perspective. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition. Through discussion and participation we will address the impact of the external environment (e.g., technology, competition, political) on corporate marketing strategies (e.g., distribution, promotion, pricing, introduction of new products) to maximize its chance of success and achieve its organizational objectives
教學目標
Teaching Objectives
 To learn how to build marketing concept based on global and practical perspectives
 To learn how to analyze marketing environment and market characteristics;
 To learn how to segment the market and select the target customer, and positioning based on differentiation.
 To learn how to develop and integrate marketing mix strategies;
評量方式
Evaluation methods
Mid term Exam 100 points
Final Exam 100 points
Class Participation 200 points
Term Project 100points
Total 500 points
課業輔導時間
Office hours
by appointment
教材網站資訊
Teaching Materials
教材不適合上網的理由：著作權法問題
教學計畫附件
Attachment File
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