國立雲林科技大學 Yun Tech 國立雲林科技大學

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教務資訊系統 教學大綱、計畫及核心能力
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教學大綱暨計畫 Syllabus & Teaching Plan
課程名稱
Course Name
服務設計專論
Service Design
系所課號
Curriculum No.
DCD6035
學年期 / 課號
Semester / Serial No
107  - 1  / 5411
修別
Required/Elective
選修
授課方式
Course Type
課堂教學
開課班級
Class
創設碩一, 設計博一, 設計碩一
講授-實習-學分
Credits
3-0-3
上課時間教室
Schedule/Classroom
2-BCD/DA204
授課教師(教師所屬系所)
Instructor(Department)
張岑瑤(創設系)
人數上限
Max
教師聯絡資訊E-mail及分機(可洽詢教師所屬系所)
Instructor’s E-mail and Ext.(contact the department)
changty@yuntech.edu.tw / 2865
備註
Instructor
英語授課
課程簡介
Course Introduction
This course intendsto induce students to in？depth learn by service-oriented and customer-centeredbusiness principles and will develop their holistic thinking of service designand business strategy in order to innovate creative industries.
This course's goalsare：
l to introduce studentsto fundamental understanding of the key knowledge of service design and economictrends .
l to cultivate students toknow how to apply service design tools in the creative Industries
l to create opportunities forstudents to appreciate the essence of creative and social service activities inorder to innovate the formulation of service design
l to promote students’ analyticalabilities of the service design models in order to develop their holistic thinking of servicedesign and business strategy.
教學目標
Teaching Objectives
This course intendsto induce students to in？depth learn by service-oriented and customer-centeredbusiness principles and will develop their holistic thinking of service designand business strategy in order to innovate creative industries.
This course's goalsare：
l to introduce studentsto fundamental understanding of the key knowledge of service design and economictrends .
l to cultivate students toknow how to apply service design tools in the creative Industries
l to create opportunities forstudents to appreciate the essence of creative and social service activities inorder to innovate the formulation of service design
l to promote students’ analyticalabilities of the service design models in order to develop their holistic thinking of servicedesign and business strategy.
評量方式
Evaluation methods
* Attendance and Participation: 30%
* Assignment (including in-class discussion, oral presentation and report,short-writing, paper commenting): 30%
* Midterm Presentation and report: 20%
* Final Presentation and report : 20%
*** Assignments should be presented andsubmitted on time.
Late Submission: assignments handed in late will begraded as low.
*** Attendance record is vitally importantto estimate a student’s final grade. If you are
absent more than three times and without any reasons,it will reduce 10% of the final
scores.

***Personal Project

This purpose of this project is to build up student ability in designing a creative design plan. It breaks down into seven tasks:
1. Selecting a topic and formulating a service research plan
2. Research design
3. Conducting research and collecting data
4. Transcribing and interpreting the collected data
5. Analyzing the data
6. Proposing a new concept or solution based on the collected data
7. Completing the research report

*** Assignments should be presented and submitted on time in class. Late Submission: assignments handed in late will begraded as low.
課業輔導時間
Office hours
On Tuesday morning from 11:00-12:00
教材網站資訊
Teaching Materials
http://elearning.yuntech.edu.tw/sys/reg/ssoLogin.php
教學計畫附件
Attachment File
Books
教材及參考書目
Calendar
教學計畫及進度
CourCore
核心能力關聯
※請遵守智慧財產權觀念。不得非法影印教科書。 
週次教學內容與作業進度教學方式備註各週遠距上課網址( 按我進TronClass課程目錄 )
第1週 The Introduction of Service Design 面授
第2週 What is Service Design ? 面授
第3週 Tools of Service Design I 面授
第4週 Tools of Service Design II 面授
第5週 Team discussions of Projects * 面授
第6週 Fields of Service Design 面授
第7週 Strategic Management of Business Project 面授
第8週 Mid-term Presentation I 面授
第9週 Mid-term Presentation II 面授
第10週 Brand Driven Innovation 面授
第11週 Creating a customer journey canvas 面授
第12週 Business Model Analysis 面授
第13週 Business Model Analysis 面授
第14週 Service Innovation 面授
第15週 Deep Service Design Thinking : Integrating Innovation, Customer Experience, and Brand Value 面授
第16週 Service Design Methodology 面授
第17週 Final Presentation I 面授
第18週 Final Presentation II 面授
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