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 教學大綱暨計畫 Syllabus & Teaching Plan
課程名稱
Course Name
服務設計專論
Service Design
系所課號
Curriculum No.
DCD6035
學年期  / 課號
Semester / Serial No
107  - 1  / 5411 修別
Required/Elective
選修 授課方式
Course Type
課堂教學
開課班級
Class
創設碩一, 設計博一, 設計碩一   講授-實習-學分
Credits
3-0-3 上課時間教室
Schedule/Classroom
2-BCD/DA204  
授課教師
Instructor
張岑瑤(創設系)   人數上限
Max
 
備註
Remarks
英語授課
課程簡介
Course Introduction
This course intendsto induce students to in?depth learn by service-oriented and customer-centeredbusiness principles and will develop their holistic thinking of service designand business strategy in order to innovate creative industries.
This course's goalsare:
l to introduce studentsto fundamental understanding of the key knowledge of service design and economictrends .
l to cultivate students toknow how to apply service design tools in the creative Industries
l to create opportunities forstudents to appreciate the essence of creative and social service activities inorder to innovate the formulation of service design
l to promote students’ analyticalabilities of the service design models in order to develop their holistic thinking of servicedesign and business strategy.
 
教學目標
Teaching Objectives
This course intendsto induce students to in?depth learn by service-oriented and customer-centeredbusiness principles and will develop their holistic thinking of service designand business strategy in order to innovate creative industries.
This course's goalsare:
l to introduce studentsto fundamental understanding of the key knowledge of service design and economictrends .
l to cultivate students toknow how to apply service design tools in the creative Industries
l to create opportunities forstudents to appreciate the essence of creative and social service activities inorder to innovate the formulation of service design
l to promote students’ analyticalabilities of the service design models in order to develop their holistic thinking of servicedesign and business strategy.
 
評量方式
Evaluation methods
* Attendance and Participation: 30%
* Assignment (including in-class discussion, oral presentation and report,short-writing, paper commenting): 30%
* Midterm Presentation and report: 20%
* Final Presentation and report : 20%
*** Assignments should be presented andsubmitted on time.
Late Submission: assignments handed in late will begraded as low.
*** Attendance record is vitally importantto estimate a student’s final grade. If you are
absent more than three times and without any reasons,it will reduce 10% of the final
scores.

***Personal Project

This purpose of this project is to build up student ability in designing a creative design plan. It breaks down into seven tasks:
1. Selecting a topic and formulating a service research plan
2. Research design
3. Conducting research and collecting data
4. Transcribing and interpreting the collected data
5. Analyzing the data
6. Proposing a new concept or solution based on the collected data
7. Completing the research report

*** Assignments should be presented and submitted on time in class. Late Submission: assignments handed in late will begraded as low.
 
課業輔導時間
Office hours
On Tuesday morning from 11:00-12:00  
教材網站資訊
Teaching Materials Website
http://elearning.yuntech.edu.tw/sys/reg/ssoLogin.php  
教學計畫附件
Attachment File
 
※請遵守智慧財產權觀念。不得非法影印教科書。 
序號教材
類別
編訂
方式
書名/ISBN作者出版者出版年索書號或登錄號備註
1 參考書 非自編 This is Service Design Thinking: Basics, Tools, Cases. Book Industry Services (BIS). Schneider J. and Stickdorn M Wiley; 1 edition2012ISBN-13: 978-1118156 
2 參考書 非自編 Service Design: From Insight to Implementation Andy PolaineRosenfeld Media; 1st edition 2013ISBN-10: 1933820330 
3 參考書 非自編 打開服務設計的祕密
ISBN:9789868281721
楊振甫、黃則佳財團法人台灣創意設計中心20119789868281721 
4 參考書 非自編 Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
ISBN:978047087641
Alexander Osterwalder John Wiley and Sons; 1st edition2010ISBN-13: 978-0470876 
諮詢單位: 教務處註冊組分機:2213~2216 | 課教組分機:2223~2226
系統設計: 資訊中心‧系統組分機:2664