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教學大綱暨計畫 Syllabus & Teaching Plan
課程名稱
Course Name
行銷管理
Marketing Management
系所課號
Curriculum No.
BA6001
學年期 / 課號
Semester / Serial No
100  - 1  / 3021
修別
Required/Elective
選修
授課方式
Course Type
課堂教學+小組討論
開課班級
Class
企管碩一
講授-實習-學分
Credits
3-0-3
上課時間教室
Schedule/Classroom
4-BCD/MA114
授課教師(教師所屬系所)
Instructor(Department)
趙琪(企管系)
人數上限
Max
教師聯絡資訊E-mail及分機(可洽詢教師所屬系所)
Instructor’s E-mail and Ext.(contact the department)
jawc@yuntech.edu.tw / 5231
備註
Instructor
課堂教學+小組討論
課程簡介
Course Introduction
教學目標
Teaching Objectives
Course Objective:
1. Build market concept based on global and information economics;
2. Analyze marketing environment and market characteristics;
3. Develop and integrate marketing mix strategies;
4. Manage marketing actions and link other functions in a firm;
5. Focus on some special marketing issues;
6. Reinforce marketing practical skill by case study;
7. Review important marketing literature and communicate the academic knowledge;
8. Explore interesting idea and learn to develop a research framework in this discipline.
評量方式
Evaluation methods
Grading Policy:
1. Team Working 80% (Including Case Study and Marketing Practice)
2. Individual Evaluation 20%
課業輔導時間
Office hours
Wed. 13:00~14:00 & by appointment
教材網站資訊
Teaching Materials
http://blog.xuite.net/jaw.report/blog
教學計畫附件
Attachment File
行銷管理補充附件
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