國立雲林科技大學 Yun Tech 國立雲林科技大學

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教務資訊系統 教學大綱、計畫及核心能力
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教學大綱暨計畫 Syllabus & Teaching Plan
課程名稱
Course Name
國際行銷管理
International Marketing Management
系所課號
Curriculum No.
學年期 / 課號
Semester / Serial No
99  - 2  / 4211
修別
Required/Elective
選修
授課方式
Course Type
課堂教學+小組討論
開課班級
Class
國企碩一
講授-實習-學分
Credits
3-0-3
上課時間教室
Schedule/Classroom
1-GHZ/MD201
授課教師(教師所屬系所)
Instructor(Department)
蔡佳靜(企管系)
人數上限
Max
教師聯絡資訊E-mail及分機(可洽詢教師所屬系所)
Instructor’s E-mail and Ext.(contact the department)
tsaichch@yuntech.edu.tw / 5243
備註
Instructor
英語授課課堂教學+小組討論
課程簡介
Course Introduction
教學目標
Teaching Objectives
The aim of this course is to help students understand the knowledge and the research of International Marketing Management. Every student will be assigned 3-4 articles to read before class every week. Students also need to present the reading in class. The instructor will assume that students are all well-prepared for the class reading and discussion, so every student need to be ready to answer questions any time in class. Each student is expected to participate in discussion, and no one can be exempted.
評量方式
Evaluation methods
Class Participation 25%
Mid-term Exam 25%
Final Exam 25%
Final Report 25%
課業輔導時間
Office hours
By appointment
教材網站資訊
Teaching Materials
教材不適合上網的理由：intelligent property problem
教學計畫附件
Attachment File
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